Eight emails run automatically.
You focus on the coaching.
FlowTrader handles the entire email lifecycle of your clients — from the welcome email through renewal reminders to re-engagement of former clients. With test approval before activation, per-client pause and Kill-Switch. GDPR-compliant.
Eight email types, all automated
Triggered either by time (package expires in X days) or by client action (new client, expired package, outstanding payment).
Welcome
Welcome email
A new client immediately receives a personalised email with your name, the booked package and onboarding steps.
Trigger: client books package
Renewal reminders
7 days before expiry
Gentle nudge: package expires in a week, here is the renewal link.
Trigger: 7 days before expiry
3 days before expiry
Slightly more urgent — package expires in 3 days. Renewal link with early-bird note (if you want it).
Trigger: 3 days before expiry
1 day before expiry
Final reminder with a clear CTA. If the client does not react, the package expires tomorrow and they move into alumni.
Trigger: 1 day before expiry
Payment & expiry
Payment reminder
Connect mode with 14-day payment window only: the client has the package but has not yet paid. Reminder on day 7 and day 13.
Trigger: 14-day window day 7 + 13
Package expired
The client gets a short note: package has expired, access is restricted (or closed, depending on expiry-action). With a renewal option.
Trigger: on the expiry day
Re-Engagement (former clients)
After 30 days without a package
A former client has been out for 30 days. Soft hello: “We are thinking of you, here are three updates since you left.”
Trigger: 30 days after package end
After 90 days without a package
Final re-engagement email with a concrete offer to come back. After that: no more emails unless you trigger one manually.
Trigger: 90 days after package end
Control stays with you
Three safety mechanisms make sure you never feel FlowTrader is sending emails behind your back.
Test approval before activation
Before any email goes out to your clients we send you a test mail. Only after your explicit approval do we activate the service.
Per-client pause
You can exclude individual clients from marketing emails — per client, one click. Useful for VIP clients you look after personally.
Kill-Switch (blanket stop)
One switch instantly stops ALL emails to ALL clients. For the case where you are moving, taking a break or reworking your packages.
Who benefits most?
Three typical coach profiles who especially enjoy the service.
Solo coach with little time
You coach on the side or have no appetite for email marketing tools. FlowTrader handles it — you focus on the sessions.
Coach with 10+ clients
From 10 clients onwards manual mailing becomes impossible. Forgetting renewal reminders costs you revenue directly. Automation pays off quickly here.
Coach with GDPR focus
Every email send is documented in the audit log. When a client asks “which emails did you send me?”, you have the list in 10 seconds.
Prerequisite: Stripe-Connect active
The Marketing-Service is exclusive to coaches who sell their packages via FlowTrader-Connect. Reason: only then does FlowTrader have the data (package status, expiry date, payment) needed for meaningful automated emails. Activating Connect is free — only the 5 % commission on actual sales.
Common questions
Can I customise the email content?
We currently use fixed templates in German that automatically insert your coach name, package name and direct link. Custom templates per coach are next on the roadmap — we are collecting feedback from pilot coaches right now.
What happens if a client unsubscribes?
Every email has an unsubscribe link. When the client clicks, they are out of all marketing emails — no matter which coach. You see the status in the coach portal per client.
Do I get an overview of what was sent?
Yes, the coach portal has an audit log of every mail send: date, template, recipient, status (sent / skipped / failed). GDPR-relevant: 12 months retention.
Extra cost per email?
No. The Marketing-Service is included in the Connect model (covered by the 5 % commission on sales). No sending fees, no volume limits.